Lunar Tides began as a small, independent Etsy shop in 2013 and has grown steadily over the past decade, expanding its product range from just over 50 to more than 60 SKUs.
While jar-style packaging effectively met the brand’s early needs, the continued expansion of production scale and sales reach turned this original packaging format into a hurdle for further growth.
For Lunar Tides, the jar packaging was not a mistake; rather, it simply no longer suited the brand’s current stage of development.
As the sales reach expanded, so did the risks associated with shipping; meanwhile, managing an increasing number of SKUs became increasingly complex. Furthermore, the packaging needed to better showcase the brand’s distinctive colors, and the original packaging design failed to align with the growing consumer preference for eco-friendly solutions.
What Lunar Tides truly requires is not merely a different container, but a flexible packaging solution capable of simultaneously accommodating product usage, e-commerce shipping, and a multi-SKU product lineup.
Collaborating with TedPack
In 2024, Lunar Tides partnered with TedPack. At the project’s outset, TedPack began by focusing on the products themselves, gaining an understanding of their characteristics, usage methods, shipping conditions, filling processes, and the relationships between different SKUs.
Once requirements were clearly defined, the center-spout pouch was selected as the primary packaging solution; the resealable spout facilitates the multi-use nature of hair dye products, while the lightweight pouch design is better suited for e-commerce warehousing and transport, effectively mitigating damage during shipping.
To accommodate the wide range of shades and packaging variations, TedPack utilized digital printing, ensuring clear differentiation between SKUs while maintaining a consistent brand image.
Customized spout pouches enhance seal integrity during transport and ease of use; utilizing digital printing and an aluminum-inclusive structure to improve barrier properties, they support Lunar Tides’ expanding product line.
| Comparison Aspect | Original Packaging | New Packaging（TedPack Custom Spout Pouch） |
| Shipping Performance | Risk of leakage during transit | Developed for improved seal integrity and e-commerce shipping |
| Product Usage | Heavier container with limited dispensing convenience | Lightweight and squeezable, with a resealable spout for repeated use |
| SKU Management | More packaging complexity as the color range expanded | Digital printing flexibly supports over 50 to more than 60 SKUs |
| Brand Presentation | The rigid format limited color differentiation and visual expression | A larger printable surface distinguishes shades while maintaining consistency |
| Future Development | Less flexibility when adding new shades and packaging versions | A unified packaging system leaves room for future product updates |
The Results:High-impact packaging drives market expansion
Following the adoption of the new packaging, the shelf presence of Lunar Tides’ products was elevated to a whole new level. With packaging issues effectively resolved, the design finally complemented the brand’s bold, avant-garde identity, positioning the company for steady, continued growth.